How to Promote Apps in the iOS App Store

Mobile iOS applications generate income for developers! You know? Does everyone know this? Agree, this is not news. This is a problem, because not everyone manages to get this income. Why? Let’s figure it out.

Let’s say Mr. N has a wonderful product, valuable, useful, affordable – just buy and use. This product lies in the most honorable place in the office, Mr. N admires it and imagines: now the door will open, a buyer will enter with a tight wallet and …

Who has not yet managed to characterize mentally the entrepreneurial qualities of the hero of this sad story and say: “It’s a good dream – take a picture, post it on Ebay and go about your business”?

So, in fact, we speak about your app for the iPhone. That’s right, we place it in the store. And then – “So where is the money?”

Let’s start our way to success

Developers know that the process of “creating” games and applications spills over into a laborious and long stage of publishing and anxious waiting for the first download, the first independent response, and the first sales.

App publishers are a team of experienced professionals who suggest ways to increase user engagement, take on the job of hosting and help creators to get a decent reward for a quality result.

The first step to success

I have an idea! This is how the lion’s share of interesting projects begins – with an idea, an initial plan. It is impossible to predict the success and impact of an undertaking. None of those involved in the implementation of the plan can know what the future holds for their “brainchild” for sure. It is quite possible that the creation will stay away the rest of its days in the “Unclaimed” folder on the desktop.

What can you do on your own, what part of the work is wiser to entrust to those who will do their part with the best result?

It often happens that a good concept is simply not worked out by the creators, and it is important to provide options for the development of events. App and game publishers know that a successful launch of one program can be the key to the success of a whole series, that good stories have hope for the continuation. Look at the cinema posters: the great amount of the novelties on the screen are sequels. And each new issue collects a very decent box office.

Do not count all the nuances that need to be foreseen in order to lay the foundations for successful promotion at the very first stage of work. Is development already in full swing, or is it even approaching its final stage? It’s never too late to think about tasty filling and decent packaging.

The team of specialists to create a program that has a good chance of monetization and popularity among buyers should include:

  • a screenwriter – develops a concept, prescribes the logic of the development of events, dialogues;
  • a designer – creates a visual environment in which the person could feel comfortable and enjoy following the path prescribed in the script;
  • a layout designer – fits the space created by the designer into the frame of the screen of any device;
  • a programmer – translates any incredible ideas into the code;
  • a debugger – checks the design for performance, errors, identifies weaknesses and, if necessary, returns for revision;
  • a tester – analyzes enjoyer behavior;
  • a marketer – identifies triggers and motivators that increase the degree of engagement and, as a result, the possibility of monetization; makes a portrait of the customer;
  • a promotion specialist – develops a description, places the spin-off on the appropriate sites;
  • an investor – provides support to the development team, providing resources that are lacking for effective work, including financial ones.

It is ideal to add a DevOps specialist to the above participants to streamline the workflow.

How are the roles assigned to your team?

Do not give up if it seemed that success looked sadly at one or three enthusiasts trying to “embrace the immense”, sighed sorrowfully and, sending a farewell kiss, set off in search of a more “full-fledged” team. All roles can be distributed even between two performers. More precisely, between partners. Yes exactly! Generate ideas, create useful and interesting it-solutions, and the publisher of mobile designs would take over all the functions related to the finalization and “output to people” of your brainchild …

What to do with promotion?

So, you’ve developed a cool app, millions of users only need to click the Install button to make life easier, isn’t that happiness? Why don’t they do it? It’s simple – numerous AppStore visitors simply don’t know about your solution. What to do? Placed in the most conspicuous place, they are promoted to the top.

Analysts estimate that nine out of ten devices run on Android and iOS operating systems approximately in equal proportions. Android devices are sometimes ahead of Apple gadgets in terms of quantity, but Apple’s revenues are consistently higher.

Monetizing a software, whether it’s a paid app, free or freemium, depends on the number of active users. The key word is active, that is, those ones that have been seen, installed and regularly launched. This means that the program must be in a prominent place at the top of the App Store.

Most Significant Ranking Factors for iPhone Mobile Games and Apps are:

  • The dynamics of installs in the App Store for 72-96 hours after placement
  • Number of launches
  • Comments and ratings
  • The dynamics of deletions from the device

Quantitative indicators for each parameter depend on the category and region, if we talk about downloads, these are thousands, tens or hundreds of thousands. For example, in order for a web-product to get into the top 25 App Store of free designs in the Russian segment, it must be installed by 6.5 thousand customers on the first day.

Today, motivated installs, which have fully justified themselves as the most important way of promotion, can play a cruel joke and bury the hopes of monetizing a mobile creation. If the player does not open the program again, the person will not show interest – even if there are many times more downloads than similar out-turns, it will not be included in the recommended list.

When to start promoting?

You need to start an active advertising campaign not after the publication of the program, but much earlier. When? Almost immediately after the development idea appeared.

It’s no secret that promotion methods are changed depending on the algorithms for ranking programs that are used by stores. More and more factors are taken into account, and one of the most important is the behavior of the players.

The more user activity (launches, purchases, recommendations, reviews, downloading updates), the higher the rating, the more likely the game could be recommended to a wide audience. And so on.

Would it seem much easier? We create an interesting product, and – money starts to flow. But is it a thin stream or stream of sufficient width and fullness? It depends on a competent promotion strategy laid down already at the development stage. And so, in order.