When you try to boost your SEO, SERPs are the mountains whose peak you need to climb. However, the path is not as straightforward as it seems to be. There are informational nuggets on the way whose insights you need to extract from SERP for a smooth journey towards the top.
For every keyword you search in the search engine, SERP shows about a hundred results. That’s huge content, and that’s the reason why SERP’s algorithm keeps updating to provide only the relevant results.
Google SERP API searches and displays only the best content on the search result page for a smooth search experience by the user. Thereby it encourages the audience to revisit and search their queries frequently. To fully understand how you can extract SEO insight from SERPs, let’s read the article further.
How Should Your SEO Strategy Look Like?
As a website owner, you must know what a tedious task it is to make your content rank number one on search engine results. For that, you need to optimize your webpages according to the latest SEO trends. Include the following in your SEO strategy:
- Content creation and ideation
- Forecasting and projections
- Competitive Analysis
- Audience And Niche Research
- Content Audits
- Understanding and knowledge of your website and client’s history
- Keyword Research
It looks like a huge list of essentials but considering all the features, it will boost your SEO performance. Moreover, you can gain insight into most of the above-mentioned information through SERP APIs.
However, you need to focus on three research areas for SERP analysis mainly:
- Competitive Analysis
- Content Creation
- Keyword Research
Let’s discuss each area in detail for better understanding.
Performing A Comprehensive Keyword Research
Keyword Research forms the base of a successful SEO strategy. If you are not doing thorough keyword research, you cannot expect Google SERP to rank your page.
SERP analysis enables to understand the searchers intent behind searching specific phrases or keywords. For example, if the audience is searching for a particular product, the result page shows specific information about products.
Therefore, analyzing search intent is your first step to gain insight into what your target audience wants to know. You can do this by searching on the search engine themselves.
Also, to know where the potential traffic is coming from, you have SERP API tools to analyze and provide the metrics for you. One such SERP API tool is SERP API by WMS keyword tracker, which can provide the Google search results in readable and understandable JSON format.
Next, if you want some inspiration for topic ideation, you can use the People Also Ask feature. With this feature, you can get an idea of how you can form your content in a detailed manner.
Keyword research is the starting point to begin implementing your SEO strategy. When you extract information from SERPs, it will guide your further execution of research.
Extracting Insight From Content
Keyword Research can only prove to be fruitful when it is rightfully used while creating content. SERP API helps you to examine what the audience is searching for at the moment. If you know what kind of content is ranking higher, you can use the information to create your own content.
Take an example, the featured snippet on the search engine results page. This featured snippet answers the audience’s query quickly and concisely, so you can use this format for your website. Also, you can find Videos on SERPs, then you should think of adding video in your content if it is relevant.
To better understand what type of content formats are trending on SERPS, you can also analyze the different ranking pages. If you find a particular format popular on the search results page, you know how to structure your post.
Mining Competitive Analysis
Last but the most crucial insight you can receive from SERPs is how your competitors are performing. The SERP APIs help you analyze what type of keywords your competitors are using and what content they create to rank higher.
You can also analyze your competitor’s page on the following factors:
- Page relevance to search intent
- Detailed coverage of the topic
- Quality and amount of citations
- Organized structure and readability
- Recency and timeliness
- Visual Aesthetics
- Speed of the Page
If you find any of the above factors lacking in your competitor’s page, you can use the opportunity to improve your page’s ranking.
Also, you should review the amount of backlinks your competitor’s pages have so that you know how many links you need to reach their level. Lastly, it would be best to examine how your competitor communicates and connects with their audience on the ranking pages. This way, you will know how to engage with the audience.
To execute successful SEO, you need to perform a thorough analysis and research from different sources. But, when you have the SERP API tool, all your analysis and research are done in one place. Thus, it will save your effort and time, which you can use to create high-ranking content.
So, what’s the key takeaway from this article? The article analyzed what makes your content stand out from your competitor and how you can outrank them by extracting SEO insights from SERPs.